The primary activity of the TCAR is to undertake research that provide scientific evidence to support inclusive social-economic growth, management process to strengthen capabilities in consumers’ policy analysis, policy development and management in order enhance the understanding of consumer policy options in the government, civil society, the donor community and the growing private sector.  

WHAT TCAR can do?

• Conduct core consumers’ research/survey,
• Conduct commissioned consumers’ studies,
• Conduct collaborative consumers’ research
• Conduct consumer-policy dialogue and dissemination.
• Conduct demand side surveys

Working on priority issues in research

Conduct consumers’ research and surveys focusing on;-

• A nation of well-informed consumers
• Inclusive growth in value chain
• Rationally use of natural resources
• Environment management;
• Good Social Service Delivery
• Good Social Protection

TCAR takes issues related to social services and social protections as very crucial in the process of social economic transformation and consumers’ welfare. TCAR’s research initiatives will identify strength and weaknesses of our social protection as ‘a set of policies and programs aimed at preventing or protecting consumers against poverty, vulnerability and social exclusion throughout their life-course, with emphasis on vulnerable groups in the demand side.

Establish TCAR research Themes

–         Food safety/ Biosecurity, Plant and animal Health, Standard-Quality Infrastructure (SQI), Sanitary and Phytosanitary (SPS) research in achieving safe agricultural productivity, food and nutrition security, sustainable agriculture and economic growth

–         Inclusive financial sector from banking, insurance, pension, securities, SACCOs, Non-bank payment service providers/regulated and non-regulated MFIs and lenders

–         Human settlements- cost-of-living-crisis, clean energy, affordability and availability of public services, urban transport, lifestyle choices, youth and women challenges in rural and urban set-ups.

–         Best Practices on production and service deliver/safety/value for money

–         Information sharing, knowledge transfer and dissemination

–         Addressing consumers’ barriers…. Impact Assessment in/for/on e-commerce, cross border trade, digital financing including block-chain and crypto currency

–         Independent products testing, conformity assessment (Certificate of Conformity) Destination Inspection

• Conduct pre-and post-tax assessments giving economic arithmetic whether encourage or discourage economic growth or discouraging consumption, assessment on tax burden across income classes, Study on reaction of consumers to an unanticipated tax change
• Help to boost business with win-win business environment.
• enrich national value chain statistics from the demand side

The TCAR’s primary objectives on research platform are, therefore, to undertake

• consumers’ policy enhancing research
• strengthen capabilities in consumers’ policy analysis and decision making
• Articulate and improve the understanding of consumer’s opinions on policy options in the government, the public sector, the donor community, the growing private sector, and civil society.
• Helps businesses understand consumer psychology and create detailed purchasing behavior profiles
• Linking national consumer policy priorities as well as global policy dynamics; and continue to play a key role in the country’s socio-economic transformation and policy development by providing consumers’ research evidence that will inform policy nationally, regionally and globally.
• provide systematic information about what customers need

Research on social Service delivery and Social Protection

–         Enhancing Social Service Availability and Delivery in Health, urban transport, foods, power and Water……..

–         Enhancing business environment, Private Sector Development, boost Investment climate with win-win situation between supply side and demand side.

–         Research on access and usage of financial services and barriers toward financial inclusion

–         Consumers’ Opportunities and challenges on financial sector

–         Demand side challenges

–         Why the marginalized are left behind in financial sector

–         Challenges on the core enablers of financial access

–         Challenge on enabling legal and regulatory financial inclusion frameworks

​ Consumer Research Model

TCAR conducts consumer market research based on two types of research method:

1. Qualitative Consumer Research
2. Quantitative consumer Research  

Our Qualitative research includes

1. open-ended questions
2. Focus Groups discussion
3. One-to-one Interview:
4. Content/ Text Analysis:
5. Quantitative Consumer Research (is all about numbers and statistics)

Our Quantitative research includes

1. Online surveys,
2. Questionnaires
3. Polls

OUR consumer research process can be broken down into the following steps:

1. Develop research objectives:
2. Collect secondary data:
3. Primary research:
4. Collect and analyze data:
5. Prepare report: